Online grocery shopping was gaining in popularity even before the COVID-19 pandemic, but it has really taken off in the wake of the global outbreak. But even without the current crisis, busy people are always looking for ways to save time—and getting someone else to take care of the groceries is one way to do just that. It’s also a handy alternative for those who are vulnerable, sick, or unable to leave their homes for one reason or another. And that’s not even counting the growing number of food service providers who deliver meal kits, vacuum-packed meals, and baskets of fresh, locally grown produce straight to the buyer’s door. In short, in today’s marketplace, there are lots of reasons for food to go directly from the producer to the consumer’s fridge.